Nitin Gadkari Praises Diamond Toons' Innovative Activity Book on Road Safety

New Delhi, 15th Feb 2025 – Union Minister Shri Nitin Gadkari, Minister of Road Transport and Highways, has praised Diamond Toons’ innovative Activity Book on Road Safety, recognizing its role in educating children early on traffic rules and fostering long-term behavioral change. The book, designed to promote road safety awareness among students, is already being distributed to schools in Meghalaya and Assam under the Samagra Shiksha Abhiyan initiative by the Government of India.

Shri Nitin Gadkari has consistently emphasized the importance of introducing road safety awareness at a youroad safety cultureng age in all public forums. He has been saying, “Our traffic system is deeply flawed, and as a society, we lack sensitivity toward passenger rights, safety, and the value of life. Strict adherence to basic road safety rules is essential, and children can be the driving force behind this transformation, shaping a more responsible and disciplined road culture in India.”

Speaking on the initiative by Diamond Toons, he said, “This book is the need of the hour to reach children in their native language. Through education and the dedicated efforts of teachers, we can instill safe road practices in young minds and, in turn, influence parents. A shift in mindset, starting from children and extending to families, is key to preventing traffic accidents and creating a culture of road safety.

The Road Safety Activity Book is available in two editions—Primary Level (for ages 5-10) and Secondary Level (for ages 10-15). The primary edition uses fun illustrations and interactive activities to teach basic road safety habits, while the secondary edition covers advanced topics like defensive driving and responsible road behavior through real-life scenarios. We are thrilled to receive such appreciation from Shri Nitin Gadkari,” said Manish Verma, Director of Diamond Toons. “Our goal is to educate and empower young minds to take responsibility for their safety on the roads and to promote a culture of road safety in India. Through our 360-degree approach—including print, digital, and mobile platforms—we aim to reach 10 million children across the country, ensuring that road safety awareness becomes an integral part of their learning journey. By leveraging our extensive network and engaging content, we are committed to making road safety education more accessible, interactive, and impactful for students, parents, and educators alike.

The Road Safety Activity Book is currently being implemented in various states, with discussions underway to integrate it into school curricula in Chhattisgarh, Rajasthan, Bihar, Himachal Pradesh, Delhi, Gujarat, and Maharashtra. To cater to diverse linguistic needs, the book will also be translated into Bengali, Marathi, Tamil, and Gujarati, ensuring accessibility for a wider audience.

About Diamond Toons

Diamond Toons, a division of the Diamond Group of Publications, creates innovative comics and activity books that blend entertainment with education for children and adults. Their educational initiatives promote behavioral change and are available in multiple Indian languages. Featuring iconic characters like Chacha Chaudhary, Billoo, Pinki, and Little Chanakya, Diamond Toons has collaborated on national projects such as Namami Gange, Smart City initiatives, Swachh Bharat, and various state tourism boards. The company also partners with educational bodies and government initiatives like PM SHRI to enhance learning across India.

Committed to merging education with entertainment, Diamond Toons continues to make a lasting impact on society through its innovative storytelling and learning resources.

For more information, please contact:

Chandni Jangir | [email protected] | 9717727025