Unleashing the Power of Water with Chacha Chaudhary in 'Jal Hi Jeevan Hai' Comic
Chacha Chaudhary, the legendary comic hero of India brings a new talking comic titled as Chacha Chaudhary aur Jal hi Jeevan hai. It is an initiative to ensure access to piped water for every household in rural and urban India. The comic book was launched by Minister of Jal Shakti, Shri Gajendra Singh Shekhawat in New Delhi today.
As per the comic storyline, Chacha Chaudhary will be appealing to citizens to become water warriors and pledge to save every drop of water for our sustainable future. Diamond Toons has conceptualized and published this talking comic covering aspects like – water is life, water storage campaign, water pollution and save the earth.
Talking comics’ is an effective medium for its ability to connect with all age groups, demographics, and language variations. It will help spread awareness and information in an intelligent and quick-witted manner. The change derived by Chacha Chaudhary through ‘Talking Comics’ has proven that he is the most trusted influencer of all generations for behavioral change. The character is all set to change the momentum and would help to successfully promote this campaign across the country aggressively. Alongside, a young 16-year-old student and scion of Diamond Toons family, Sara Verma is also working to sensitize other students on careful usage of this precious resource – WATER
Asserting that children are the most important stakeholders in bringing about change, it is our collective duty to impart to them values of water sustainability and safety. Being the biggest influencer among kids and adults alike, Chacha Chaudhary is the perfect medium to spread this knowledge and promote behavioral change. Extensive information, education, and communication is the key component of the mission. Chacha Chaudhary will help in creating a people’s movement for water, making it everyone’s priority. The comics will be distributed via our 360-degree distribution network involving Print, School integration, Library Programs, Animation, Outdoor, Digital, and social media.” said Mr. Manish Verma, Director, Diamond Toons.
Minister of Jal Shakti, Shri Gajendra Singh Shekhawat said, “Ministry of Jal Jeevan thanks Diamond Toons for creating such educative content on ‘Jal Jeevan Mission’ using iconic comic character like Chacha Chaudhary. Surely this comic will inspire every woman, man, and child to be more responsible and conscious of water conservation. I would like to extend my special congratulations to Dr. Ravindra Bohra and Mr. Manish Verma, who contributed to the preparation of the comic book.
About Diamond Toons
Diamond Toons is the most creative division of Diamond Group of publications. The vision and dream clearly is to involve the children, who have unlimited options of entertainment, by providing them not just entertainment but also education on a unique platform. Diamond Toons has a history of having worked closely with other leading children’s brands. A part of Diamond Toons: Chacha Chaudhary, Billu, and Pinki are the most loved and read comic characters in India. The Chacha Chaudhary comic series has captured the imagination of Indian children for over 40 years and continues to reach the maximum number of people today.
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