Initiative of Diamond Toons and Faridabad Smart City Limited
Under the revolutionary flagship mission of The Indian Government of creating 100 smart cities in the country, the legendary comic hero Chacha Chaudhary stepped up to promote Faridabad as an emerging Smart City in his latest set of talking comics – Chacha Chaudhary and Rocket ka Aparahan & Chacha Chaudhary and Nurturing Neighbourhood. This talking comic is an initiative by Diamond Toons and Faridabad Smart City Limited (FSCL) that illustrates how Faridabad is distinctively entering into a new age of smart city.
Speaking on the launch of the comic book, Mr. Manish Verma, Director, Diamond Toons said, “Chacha Chaudhary is not just a comic superhero but a cult which is followed and loved by people across our country. From 8 to 80 years old, Chacha Chaudhary is the favorite character of all generations. He has been an integral part of hundreds of successful campaigns earlier as well like the Swachh Bharat Mission, Namami gange project , State tourism board etc. Here again he is all set to infuse new energy into this Faridabad smart city. His power and influence will definitely help in spreading the message, to adults and children alike- with a new innovative approach- Simple and effectively .
Speaking on the collaboration, Ms. Garima Mittal, CEO, Faridabad Smart City Limited said, the effective usage of infrastructure created under smart city requires public participation. Smart City Faridabad under the govt. of India MOHUA Guidelines initiated CCTV surveillance, Green park development, smart poles, monitoring of water supply and the street lights through SCADA integrated with centrally located ICCC center. Smart city also promoted cycle4change activities in the industrial hubs of Faridabad.
The comic super hero’s of Chacha Choudhary and other favorite characters will definitely help smart city in spreading the message effectively in a fun and interesting manner.
Diamond Toons is the most creative division of Diamond Group of publications. The vision and dream clearly is to involve the children, who have unlimited options of entertainment, by providing them not just entertainment but also education on a unique platform. Diamond Toons has a history of having worked closely with other leading children brands. A part of Diamond Toons: Chacha Choudhary, Billu and Pinki are the most loved and read comic characters in India. The Chacha Chaudhary comic series has captured the imagination of Indian children for over 40 years and continues to reach out maximum number of people today.
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