Akshay Kumar teams up with Chacha Chaudhary to promote the importance of sanitization and toilets.
The hero of all times, Chacha Chaudhary, has join hand with Bollywood hero Akshay Kumar for his forthcoming film ‘Toilet- Ek Prem Katha. As Chacha Chaudhary is already an ambassador for Swachh Bharat Campaign, Diamond Toons has created a special edition of comic- Chacha Chaudhary and Toilet, featuring Chacha Chaudhary and Akshay Kumar together. The comic aims to change the mindset of people in rural areas on hygienic defecation and importance of building toilets at home.
The movie ‘Toilet: Ek Prem Katha’ is a love story brew in rural India which eventually ends up becoming a saga that highlights the plight of women defecating in the open. The comic is also visualized in a village where Chacha Chaudhary and Sabu finds people defecating in open and appeals them to stop this practice. The comic will be translated in 16 major Indian languages namely, Hindi, English, Bangla, Gujarati and Marathi.
Speaking on the launch of the comic book, Mr. Manish Verma, Director, Diamond Toons said, “We are elated to partner with Akshay Kumar again for his movie. He is always appreciated for being part of movies of national importance and we believe that promoting such social cause is worth cherishing for us as well. Being the most favourite character of India, Chacha Chaudhary will be perfect catalyst, guiding and inspiring people in rural areas to have toilets built in their houses and stop open defecation.”
About Diamond Toons
Diamond Toons is the most creative division of Diamond Group of publications. The vision and dream clearly is to involve the children, who have unlimited options of entertainment, by providing them not just entertainment but also education on a unique platform. Diamond Toons has a history of having worked closely with other leading children’s brands. A part of Diamond Toons: Chacha Choudhary, Billu and Pinki are the most loved and read comic characters in India. The Chacha Chaudhary comic series has captured the imagination of Indian children for over 40 years and still continues to reach out maximum number of people today.
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