Chacha Chaudhary teaches the value of safe and nutritious food to kids
A special comic book to spread the awareness of healthy food
A joint initiative of Diamond Toons, FSSAI and ITC
Teaching the importance, benefits and facts about healthy and safe food with Master and Miss Sehat, Diamond Toons has recently launched a new comic book – Swachh Khao Swachh Raho. In the comic book, Chacha Chaudhary, the legendary Indian comic hero along with Master and Miss Sehat who are the safe and nutritious food school superheroes, has described fascinating facts about safe food habits and hygiene. The book details out the initiatives taken by the ITC and FSSAI, supporting a cause to keep kids healthy and fit.
This talking comic with Chacha Chaudhary aims to teach and make children of today’s generation understand the objective, importance and facts about food and how to tell if it is safe on not. It also talks about the microorganisms,hygiene, germs and physical exercise to stay fit. Being the biggest influencer among kids and adults alike, Chacha Chaudhary is the perfect medium to outspread this knowledge.
The comic has been translated into 5 major Indian languages namely Hindi, English, Bangla, Gujarati and Marathi.
Speaking on the launch of the comic book, Mr. Manish Verma, Director, Diamond Toons said, “ITC and FSSAI has chosen Chacha Chaudhary and Sabu together to promote food safety, fitness nutrition and hygiene among kids. With our massive reach across India, these iconic characters are perfect to communicate good health for kids & spell out the power and benefits of these aspects in our daily lives. We believe our readers, especially from this generation who are quick learners with active minds will connect instantly with the comic and would very well communicate these benefits. The new series would be available across print and digital medium in various language.
About Diamond Toons
Diamond Toons is the most creative division of Diamond Group of publications. The vision and dream clearly is to involve the children, who have unlimited options of entertainment, by providing them not just entertainment but also education on a unique platform. Diamond Toons has a history of having worked closely with other leading children’s brands. A part of Diamond Toons: Chacha Chaudhary, Billu and Pinki are the most loved and read comic characters in India. Chacha Chaudhary comic series has captured the imagination of Indian children for over 40 years and still continues to reach out maximum number of people today.
© Diamond Books 2025